Strategy

Your behind-the-scenes team when you need it most.

We understand the demands of leading an advancement shop. As a strategic partner, we deliver on our promise to provide a transparent, individualized, responsive, and professional experience.

MCR provides strategic consulting for annual giving and stewardship programs that allow our partners to allocate resources for the best results. Strategic consulting includes programmatic analysis, micro-campaign management, segmentation guidance, scheduling (from one mailing to a comprehensive annual giving plan) and other services as requested.

MCR is “tip of the spear” as direct marketing vendors go. They are client-oriented, thoughtful about specific needs and constraints, keep you in the loop on best practices and trends, and provide professional service and the utmost reliability.

Randy Kinder
Zeal Giving Solutions

RESOURCES

Frequently Asked Questions

Have a question? This is where you'll find the answers about partnering with MCR.

Glossary of Terms

Wondering what "duplex" means or any other commonly used phrase related to your MCR project? Check out this glossary of terms.